I was asked by Not Important Studio to design a simple and easily usable identity. There was no real budget which created an extra challenge. Not Important Studio is a content creation studio using the power of CGI and motion picture to create powerful imagery for luxury brands. Their idea is that the work needs to speak for it self the rest does not matter, it is not important. I came up with the idea not to design a logo in the traditional sense, but rather a feeling which would be achieved by applying a set of rules. These you can trace back to striking-through and highlighting with a  marker pen.