RZ is a (amateur) basketball club with a rich basketball history and a turbulent existence. From playing internationally against Maccabi Tel Aviv and Real Madrid. To hit rock bottom with a burned down clubhouse, massive debt and a reputation problem of being a ‘ghetto’ club. The main concept was to embrace the 'bad ghetto' reputation and turn it in a strength... A ‘family’ club with attitude. This translated into the photography, font usage and merchandising. The biggest challenge was to create a simple design framework that anyone from the club could use, like Word templates (😑🔫)