GewoonGers combines the charm of the steel doors of the past with the technology and service of today. We started with a benchmark on the competitors of GewoonGers, which gave us good insights on the landscape. After concluding that they all were presenting themselves the same way. We could start concepting & sketching. We ended up landing on a modern style with a reference to the art deco style from the 1920's. Which was referring to the vintage look at feel of the products.