Adidas wanted to provide unique membership deals & promotions. But there was no identifier for the consumer to understand what was for members. So we created coherent membership visual style that helped differentiate the journey from non logged in consumers. There were several challenges that came with this. It needed to fit within the exciting adidas design language. All content was not in our hands and it needed to work on different pages through the journey.
After creating the membership identifier style we went to focus on optimising the my account area. We wanted to make the my account more personalised, user-friendly and mobile friendly.
Year
2020-2021
Project sort
Client
Client
adidas
UX design: Roy Laurier
What did I do