SuperBruut

YEAR 2012

KINNER ITALIA
FW '12 WEBSITE

WEBDESIGN

Project info

KINNER ITALIA FW '12 WEBSITE

Branding Identity
Year 2012

The Kinner Italia brand has been around since 1981. It origins from Montebelluna, Italy and has deep roots in Italian rugby and extreme sports. Today, Kinner Italia’s shoes are based around The new Italian Logic: untamable, original, fashionable and victorious with a hint of the brands rugby heritage. 

Kinner Italia is not a brand that likes to talk on and on. So we took three words: original, fashionable & victorious and used them as the guiding principle of this site. They form the backbone of the design and, like an unspoken mantra these words are present throughout the site. You feel them in choice of photography, colour and form. 

Year
2012

Client

Kinner Italia

What SuperBruut did
Visual design

Creative Direction
André Bouwman

Development & animation
Oskar Sundberg

Photography 
Ingmar Swalue

Made while working at Premium Inc.

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