SuperBruut

YEAR 2012

CRUYFF CLASSICS
FW12 LOOKBOOK

ART DIRECTION, CONCEPT DESIGN, GRAPHIC DESIGN

Project info

CRUYFF CLASSICS FW12 LOOKBOOK

Branding Identity
Year 2012

The skyline is a direct translation of where the brand’s desired position: out and about in the big city. The 'buildings/blocks' form the skyline of a metropolitan city and serve as a metaphor for all the energy and life you’d expect to find in a Champions League city. 

The shoes balance on top of the 'buildings' and one express their mastery of the city below. Although the shoes have unique characters: style, luxury or appearance, collectively they form part of a team or family. Connected by the 'city' they live in. 

Year
2012

Client
Cruyff Classics

What SuperBruut did
Art direction (jr)
Concept design
Graphic design

Creative Direction
André Bouwman

Art direction
Rufus Ketting

Photography 
Mathijs Labadie

Made while working at Premium Inc.

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